In 1957, Dior suffered a heart attack and died at age 52.ĭior’s young assistant, Yves Saint Laurent, took over he, too, was an instant success, making waves with his trapeze dress. He penned his memoirs-none too prematurely, it would turn out. The master merchandiser also recognized the power of personality, becoming a bit of a showman in the press. Vibrant lipstick and perfume-Miss Dior was the first, followed by Diorama and eventually Diorissimo-completed the Dior woman’s toilette. Delman designer Roger Vivier created shoes as splendid as the outfits. “I love you.”Įnvisioning a globe peopled with customers clad in head-to-toe Dior, the designer set about building an empire of elegance, establishing outposts in New York, London, and Caracas.
“You waved your wand and suddenly I was young and hopeful again,” one ardent fan wrote Monsieur Dior. But to a legion of women used to boxy suits and drab skirts, Dior’s ultra-feminine styles were a blissful reminder of better days-and the promise of a return to luxury. In a postwar world still under continued rationing, the ensemble was downright shocking. A cream shantung jacket (like most of Dior’s designs, it came with a name, Bar) had a tightly nipped waist that flared into a regal peplum. In an elegant salon on the Avenue Montaigne, a model sauntered out wearing a calf-grazing skirt made with 20 yards of black wool. On February 12, 1947, a new couturier named Christian Dior presented his first show to the press.
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